Van Heusen Signs Jacqueline Fernandez as Brand Ambassador for their new Denim Range
Formal wear brand Van Heusen has roped in Bollywood film entertainer Jacqueline Fernandez as the face of its new sub-brand Denim Labs to take into account youthful working experts and stay relevant as the pattern for comfy wear as work-from-home remain the same for the second wave of the pandemic. The launch of this sub-brand also includes the entry of Van Heusen into the denim section. So far, Van Heusen has sold workwear, innerwear, athleisure, and party wear.
Jacqueline Fernandez is a famous Bollywood actress with a huge fan following of 49.7 Million followers on Instagram. She has endorsed many big companies like BoAt, Bella Casa, Dabur, and TRESemme.
The COO of Van Heusen, Abhay Bahugune, "We have acknowledged that the country's younger customers are seeking comfortable and functional denim wear considering the new norms being implemented across the workplace. We felt this is the most suitable time to launch our new denim sub-brand.”
The newly launched denim range, the Denim Labs will sell functional denim, shirts, trousers, layering pieces like truckers, jackets, and blazers for both men and women. The collection by Denim Labs will be retailed at brand outlets, multi-brand retail, and e-commerce platforms.
The brand ambassador of Van Heusen, Jacqueline Fernandez said “I feel humbled to espouse the dynamic, young and new-age vibe of Van Heusen denim, that is bringing a new code to the category”.
In 2019, Van Heusen had announced Jacqueline Fernandez as the face of Van Heusen’s Women’s Handbags segment and now as the face of their newly launched denim segment.