We all love makeup, don’t we? Especially when we all have easy access to it. With brands launching their products left, right, and center, it gives us as consumers, the power to pick and choose what will work for us as well as what matches our ideologies. Makeup in itself is very vast and has so many categories that no matter how much we sort it out, we will never get past the urge to buy more. With so much limelight on clean beauty and natural products, we need to talk about brands that are not just environment friendly but are also not causing any harm to poor little animals. From a medical point of view I do understand why clinical trials and testing are needed, but let’s avoid it wherever we can. So here I present to you a list of cruelty-free brands easily available in India.

And drum rolls….